Though I’m not a graphic or branding designer, I had decided to design my own logo using my basic design knowledge. Here I present my logo design case study…
1. Setting up guidelines
I started by setting few goals, which guided me in the process of creation.
- The logo should represent me.
- It should convey my passion & profession.
- It should look simple and minimalistic since I’m using the same style for my portfolio.
2. Sketching ideas
3. Designing the logo
After few hours of brainstorming, I picked the above sketch. It is the first letter of my name which is formed by geometric shapes: circle, rectangle & triangle.
I added a small triangle on the ascender of letter ‘ b’, which represents pencil, a symbol of creativity & design.
4. Refining the logo
I thought to differentiate my logo since few brand logos are similar to my design. I used colors to convey passion. I decided to incorporate 3 primary colors in my logo as they are the base for all colours & looks colourful.
First I picked red to convey the passion and used it for most of the part. I used 60-30-10 rule approximately for incorporating the remaining 2 colours.
This is how my final logo evolved.
I neglected few things like different sizes, print version because I’m just going to use this logo in my website. So for my requirements this version suits better.